A helicopter has crashed into the ocean off the coast of Victoria, sparking fears for the pilot and multiple passengers onboard. 

Police confirmed three people were onboard a chopper which was seen crashing into water at Point Lonsdale, near Geelong on the tip of the Bellarine Peninsula just after 10am on Friday.

Ambulance Victoria also responded to reports of an aircraft incident and paramedics rushed to the scene.

All three passengers made it to shore and were located by passersby who contacted emergency services.

Victoria Police said a yet to be formally identified man and woman have been airlifted to hospital with serious injuries.

Another unidentified man has been taken by road to hospital with serious injuries.

The exact circumstances surrounding the incident are yet to be determined at this stage.

The Australian Transport Safety Bureau will investigate the crash with assistance from police.

Wreckage from the helicopter is seen in aerial footage of the crash on Friday

Victoria Police confirmed the chopper crashed just after 10am

Paramedics and officers are on the scene working alongside emergency service colleagues. 

Aerial footage of the incident shows debris of the chopper at the crash site.

Police have urged anyone who witnessed the incident, has CCTV/dashcam footage or information to contact Crime Stoppers.

More to come.